Decoding Incentive StructuresThis two-hour session will explore how and why companies integrate Corporate Social Responsibility (CSR) into their business strategy. As a foundation, the moderator will introduce prevalent models that illustrate the diversity of CSR motivations. These range from fully incorporated social missions to strategies that leverage CSR to access new markets, materials or talent. Next we will introduce the workshop participants to case examples of CSR action and evaluate what strategies are being followed, how they are being implemented, and the degree to which they lead to positive outcomes for the firm and society.
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Session Panelists
Liz Gorman
Senior Vice President, Sustainable Business Practices; Cone Communications Keith Sutter Senior Product Director, Sustainable Brand Marketing, Johnson & Johnson |
Moderator: Andrew King
Professor of Business Administration, Tuck School of Business |
"I observed how CSR activities were tied to the overall growth strategy of the company and helped differentiate it the marketplace among consumers." |
Session Chair: Anshuman Bhatia, T'13 How did you get interested in CSR and what is your involvement in the industry?
My interest in CSR started during my summer internship. While researching growth strategy for various CPG companies, I observed how CSR activities were tied to the overall growth strategy of the company and helped differentiate it the marketplace among consumers. CSR provided a key strategic advantage, which was observable in real time business outcomes. I decided to explore the area further as part of the BSC conference. What motivated you to organize your specific session for the Business and Society Conference? I was very excited by the theme for BSC this year. Based upon my experience as a participant in last year’s Design Workshop, I saw an opportunity to create a session that would allow participants to decode the incentives of various organizations in undertaking their CSR activities. The BSC team brought about a lot of previous experience and during the initial brainstorming sessions, we became passionate about exploring the measurable impact of a well-executed CSR strategy. |
Session Panelists
Liz Gorman
Senior Vice President, Sustainable Business Practices; Cone Communications Liz Gorman is a senior member of Cone’s Sustainable Business Practices discipline with more than a decade of specialized experience in corporate social responsibility (CSR), combined with a 25-year background in corporate communications and public relations. Prior to Cone, Liz served six years as Principal of Gorman Communications. In this role, she worked closely with her clients to craft compelling stories and develop communication strategies aimed at reaching both external and internal audiences. Before launching her own firm, Liz spent more than five years at Eddie Bauer, Inc., first as a public relations advisor, later spearheading the company’s community affairs and corporate philanthropy efforts and ending her tenure as an Executive Manager to the President/CEO. Liz graduated from the University of Washington with a double major in Political Science and Psychology. She received a Master of Arts in Communications from the University of Minnesota. |
Keith Sutter
Senior Product Director, Sustainable Brand Marketing, Johnson & Johnson As Senior Product Director for Sustainable Brand Marketing, Keith leads Johnson & Johnson’s 250 Operating Companies in developing sustainable products, business and marketing strategies. He translates the value of Johnson & Johnson’s extensive product stewardship and environmental successes to the company's trade customers and consumers including championing the Earthwards® process. After beginning his career at Johnson & Johnson in 2001 as a marketing associate, Keith held positions of increasing responsibility as on brands such as BAND-AID®, NEUTRGENA®, LACTAID® and LUDENS®. In 2009-2010 Keith spent a year studying how companies in 18 countries throughout the Middle East and Asia are using sustainability for competitive advantage (www.GreenAroundTheGlobe.com). Keith has a B.S. in Economics from the Wharton School, at the University of Pennsylvania and is currently pursuing his Executive M.B.A. from the S.C. Johnson Graduate School of Management at Cornell University. |
Moderator: Andrew King
Professor of Business Administration, Tuck School of Business Professor Andrew A. King is a leading authority on environmental performance and innovation. His research in environmental performance and innovation has demonstrated how firms profitably reduce their impact on the environment and when and how they cooperate to achieve mutually beneficial goals. His empirical tests of the efficacy of industry self-regulation helped change both private and public policy. His research now explores open source innovation and knowledge sharing. Andy holds a BA from Brown University, an MS from the University of California, Berkeley, and a Ph.D. from the Massachusetts Institute of Technology. He has been on the faculty at Tuck since 2002 and was on the faculty at NYU prior to coming to Tuck. |